Saturday, 8 August 2009

[224] The Yes Men Fix The World (2009) Review

After yesterday's more general plug for The Yes Men Fix The World, here is the link to my review of the film, over at Screenjabber.

How best to fix the world? The Yes Men, a duo of activist-pranksters, think they have the solution. Their bag is to pose as representatives from large industry bodies and, through the use of persuasive, authentic-looking websites and savvy, charming fast-talk, receive invitations to symposia, seminars, even television broadcasts. There, they turn the tables, often letting loose broadly absurdist lectures that attempt to confront the assembled men-in-suits with the harsh inhumanity of their cold, calculated business plans, issuing exaggerated powerpoint slideshows that introduce gleefully cock-eyed propositions, like using dead ex-employees as a fuel source.

The film is mostly concerned with their ongoing battle with Dow Chemical, who are associated with the 1984 Bhopal disaster (frequently referred to as the world worst industrial accident), and starts with what is their biggest stunt to date - with Yes Man Andy Bichlbaum appearing on BBC World News, posing as a Dow spokesperson, accepting responsibility on the tragedy's 20th anniversary, and announcing that the company's annual profits would be funnelled into a Bhopal clean-up fund. A true masterwork of kamikaze activism, this prank reportedly caused Dow's stock value to plummet by $2 billion.

Read the full article here.

No comments: