I'm a sucker for intelligent, character-driven movies (why do you think I'm such a big Woody Allen fan), so I was interested in seeing Away We Go. I missed it at the cinema, but thankfully the DVD review popped up.
Truth be told, Away We Go was badly marketed. Heck, it still is. The hand-drawn, earthy poster art immediately links it with the wave of polished, 'mainstream indie' flicks that have been foisted on the cinema-going audience over the last ten years - the likes of Juno, Sideways, and Little Miss Sunshine - in the process evoking the cynicism, irony and quirkiness that has, in some quarters, become that style's millstone.
While it's true that Away We Go is written by Dave Eggers and Vendela Vida, both prominent figures in the young (or not so young, nowadays) American intellectual-literati scene (and editors of McSweeney's Quarterly Concern and The Believer respectively), the film is certainly not arch, pompous or smug. In fact, it is a work of tender, genuine charms.
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