Nerds. Taking over your high street. Or, specifically, your East Street. Soon they'll take over the whole world.
It seems well-timed to spot this new store-front on my walk from the bus stop, after Patton Oswalt's recent rehash of the nerd/geek discussion. Is the specific stereotype of the nerd - check the glasses/computer iconography - still relevant? Does it still hold meaning, or is it outdated in the era of iPods in every pocket, Gleeks and Farmville? Seems so, at least to some local Southwark residents.